I began as a content creator for @TXADPR, producing original posts for Instagram, Facebook, LinkedIn, and YouTube. After being promoted to Community Manager, I led my own team, overseeing engagement, scheduling, and brand consistency across platforms. I developed content concepts and growth strategies—including a Valentine’s card meme series that became our highest-performing content of the semester. We actively followed current trends to connect with our audience and drive higher engagement. The samples shown here reflect the creative, strategic, and leadership-focused approach I brought to the role.
