Dare to stay awake

Dare to stay awake

Role: Art Director

We’re bringing classic horror to coffee. Bones flavors and packaging are unique and exciting, just like our favorite old school horror movies. And what better than the month of October to share our love for both coffee and horror. We will be creating three new flavors that are inspired by Psycho, Friday The 13th and Scream. Each flavor will also have an experiential and social activation.

our three new flavors

  • Mothers favorite (Notes of candy corn, hazelnut and psychological fear)

  • Cabin fever (Notes of s'mores, caramel, and Jasons revenge)

  • Hello Sydney (Notes of chocolate, popcorn, and your favorite scary movie)

Psycho Experiential

We will have a Bones pop-up shop in Los Angeles, California that resembles the Bates Motel. We want to introduce more people to the brand by simply drawing them in with screams coming from the shop.

  • Welcome to the bates motel coffee shop. Walk in and be immersed in the sent of fresh roasted coffee...and screams.

  • Don't want to buy a coffee? Get a free one by setting off the scream meter in the Psycho shower photo booth.

Psycho Social

We’re using social to inform even more people about our new pop-up shop and its location. We wanted to keep it a bit mysterious to engage our audience. This will be the first post during the month of October.

friday the 13th experiential

Revisit the 80s at the Bones VHS pop-up shop in Downtown New York City. Bones is known for their Collector’s Box’s, so we decided to make this one look like an old VHS tape in honor of the 80s classic.

  • Tired of streaming services and boring coffee? Check out the Bones pop-up shop in nyc.

  • Buy a vhs box filled with a bag of friday the 13th coffee and other exclusive merch.

  • The VHS box contains bone's Cabin fever coffee, Jason's mask sugar cubes, machete stirrers, and a reusable cup.

friday the 13th Social

We’re using social to inform even more people about our new Friday the 13th pop-up shop and its location. This will be the second post during the month of October.

Scream Experiential

What if Ghostface could take your coffee order? At this Bones pop-up shop in Austin, Texas, he can.

  • Come order a latte and tell us what your favorite scary movie is at the Bones coffee shop in Austin.

  • place your order through the rotary phone with ghostface and he'll hand you your coffee order from the booth.

Scream social

We’re using social to inform even more people about our new scream pop-up shop and its location. This will be the third post during the month of October.

Copy Writer: Ava Barrett

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